faq

FREQUENTLY ASKED QUESTIONS ABOUT CHARGES

Tired of hearing “it depends” as an answer to all your questions about costs? We get it, we don’t like it either! The truth is that calculating costs without much knowledge about the complexity of the project, is really tricky. To give you a better idea of how much we usually charge, we have put together this useful FAQ.

1. What is the most popular monthly retainer?

The monthly retainer is usually between $300 USD and $1,000 USD.

2. What can I expect the hourly rate to be?

The most popular hourly rate for our projects is between $75 USD and $100 USD.

3. I want to pay for a full project. What will the price be?

You can generally expect to pay between $2,501 USD and $5,000 USD for a full project.

FREQUENTLY ASKED QUESTIONS ABOUT SEO

At TalSwarm we know how important it is for you to make informed investment decisions. That is why we decided to put together this FAQ resource about SEO. Below you will find information about our SEO services, the expected costs, what you can achieve with a SEO campaign, and lots more!

1. First things first, what is SEO?

Excellent question! SEO is short for Search Engine Optimisation. When you search for something through search engines like Google, you will always be shown the most relevant results first. But how exactly does Google know which websites contain the most relevant information? You guessed it: SEO.

By utilising a range of SEO techniques (we won’t bore you with the details, we could go on for days), we can tell Google that your website is worth visiting, and therefor rank you higher in search results!

2. Why do I need SEO?

"The best place to hide a dead body is page two of Google.” Why is that? Because less than 1 percent of people actually go to page two on Google when they search for something!

You need SEO to help people find your business online. We want people to fall in love with your products and services as much as you do, but they can’t do that if they don’t know you exist. Good SEO is the best path towards increasing organic traffic to your website.

3. Can you tell me a bit more about what is included in a SEO campaign?

Certainly! The specific techniques we use depend on the desired outcome of the campaign, butwe typically use strategies like:

Keyword research: We will conduct keyword research to find search terms that people useto find your business. These keywords are then implemented in the text on your website -keeping in mind the keyword density and the specific placement of the words in the text.

High-quality content: Google values reliable and well written content. Either you canprovide the content, or we can produce it for you!

Building links: Whether they are internal links or backlinks, building a healthy amount of links will tell Google that your website is an important resource, and will make it more likely for Google to recommend it to people.

Analysis & reporting: We continuously track the results of or strategies, and report theresults back to you.

4. Do I have to provide anything before you can start?

You know your business better than anyone, so we value your input in the early stages of theSEO campaign. We will ask you to provide us with the information you have on your competitors, which strategies you have used previously (if any), which keywords describe your business the best, and what you want to achieve with the campaign.

5. Is SEO only useful for new websites?

No, in fact every website on the internet - new and old - will benefit from expert SEO. You can use it to increase awareness when launching your new business, or attract new customers to an established business.

6. What kind of results can I expect to see with a SEO campaign?

With a higher ranking on Google, you should start seeing:

‍Increase in organic traffic to your website (more visitors to your site).
• Higher conversions (more people buying your products or services).
• Higher brand awareness.
• Higher revenues.

7. When can I expect to see results?

We wish that we could tell you exactly how long it will take, but we want to be transparent with you; it all depends on a number of factors. SEO is not a quick fix, rather it’s a highly effective, long-term strategy. If someone has told you that they can get you from a newly created web site to page two on Google in a matter of weeks, they are most likely lying to you, and you should not trust them (trust us). Some factors that will have an effect on the results:

• The competition in your industry.
•The maturity and authority of your website (how long it’s been up for).
• How much you are willing to invest.

In general terms, we usually start to see an increase in organic traffic after a few months, and our clients’ websites ranking higher on Google after 2-6 months.

“Even when executed to perfection, it takes time for Google to recognize and reward these efforts.” (Searchenginejournal.com, 2023)

8. Do I need to provide you with written content?

If you want to! It will speed up the process significantly, but it is not a requirement. We have acouple of fantastic SEO writers who can work with you to draft up high quality blog contentthat is optimised with the right keywords.

9. How much do I have to pay for my SEO campaign?

Once we have figured out what you want to achieve with the campaign, we can give you an exact price. If you compare a nation-wide company wanting to increase their market share, with a local business aspiring to rank on page one on Google in their town, the process will naturally look different for each company. The amount of resources necessary to achieve the two different goals will affect the final price.

To give you a better idea of the costs:
• Local business SEO campaign for 12 months starts at $450 USD P/M
• Larger company SEO for 12 months starts at $2500 USD P/M

It is also worth noting that the longer the campaign, the smaller the monthly fee will be. This means that you pay less per month for a 12-month campaign than a 6-month campaign!

10. Do you offer some more budget-friendly SEO services?

Absolutely! We acknowledge that the needs and available resources differ from company to company, and we want to help you reach your SEO goals regardless of your starting-point. For a small fee we can provide you with a full SEO Audit of your website, and outline its current issues. You can then implement the strategies yourself, or have someone else do it - whatever works best for you!

11. Will TalSwarm be making changes to my website?

It depends on the state of your website when we start working together. In most cases we will need to make some changes to your site to properly optimize it. For example, adding descriptions to images you have on your site to make them more SEO friendly. But don’t worry, we will discuss all of this with you so that there are no surprises. You are free, throughout the entire process, to stop any changes you are not happy with. Just let us know!

12. What if I have questions during the campaign?

As part of the onboarding process, we will provide you with a contact person, so that you can ask anything you like. Questions about SEO? You got it! Want tips on writing your own SEO friendly blog articles? Too easy! We make communication simple.

13. Do you offer website build and SEO packages?

We absolutely do! In fact, we offer a combined discount for these bundles, so get in touch
to find out how we can help you build an outstanding website, and start leveling up your SEO from day one!

FREQUENTLY ASKED QUESTIONS ABOUT WEBDESIGN

Are you almost ready to take your business to the next level with an outstanding website, but still have some questions you need answers to? Look no further!

1. Which hosting / design platforms do you use to create client websites?

We have tried and tested a number of different platforms throughout the years, but we always seem to go back to two: Wordpress and Webflow. Wordpress is the most used platform for building websites. It has an intuitive interface, and thousands of plugins (software additions)that can be installed for better design and functionality. Webflow is an amazing tools that let you create visually pleasing websites which are optimal for effective storytelling.

We will always talk to you about your unique needs and preferences before choosing a platform!

2. How much do you charge for a basic website?

Basic can mean a single-page website with plenty of text, or a multi-page layout with minimalistic features, so it’s a bit tricky to estimate the costs based on this. What we can tell you, is that if you want us to build your website, you will be looking at a price of $1250 USD and up.

3. Why should I pay you to design my website when I can use no-code builders like Wordpress?

Good question! Platforms like Wordpress are relatively easy to use if you know how to use them. However, clients usually come to us for one of these reasons:

• Using a classic Wordpress template does not add enough uniqueness to their sites
•They want special features on their sites, but they don’t know how to build them (yes, Wordpress is considered a no-code platform, but you have the option to add your own code).
• They don’t know how to troubleshoot and fix errors (plugin conflicts, corrupted files and server problems are not uncommon if you don’t know what you are doing).
• It takes too much time to learn everything.

4. I just want to fix a few things on my existing website. Can you help me?

Absolutely! You don’t have to commit to a full re-design of your website. We have a team of experienced web-designers who can help you for half a day or a full day. Reach out to us to discuss your needs, and we can give you a quote!

5. Can I make changes to the website myself, after it is finished?

You sure can! You will have full freedom to change and add anything you like after we have handed the website over to you.

6. If you build the website for me, do I still own it?

The short answer is yes, and the long answer is yes you do! We don’t have any ownership of your website, and you are completely free to do whatever you want with it.

7. How long will it take to build my website?

We will be able to give you a timeframe once we know what you want. A single-page website will naturally be easier to build than a multi-page site with lots of features. We will go through everything with you in the early stages of the design process!

8. How many pages can I have on my website?

It is entirely up to you how many pages you want on your website! More pages will naturally take more time to build, and will cost more, but we will always be accommodating to your requests.

9. Will you take down my existing site while you work on it?

In most instances, your site will be live while we work on it. If you want to change hosting / platform, you may experience a short downtime period, but we will do our best to keep it up for as long as we can!

10. Will anyone be available to answer questions during the building / design process?

Yes! Our team will be available to answer any questions you may have about the design, costs, or anything else.

11. Will my site be optimised for mobile as well?

Yes! A lot of people use their phones for browsing on the internet, so it’s important to us that they get the same experience when using a mobile phone as their laptop.

12. Can I get SEO included with the website?

You sure can! In fact, we offer a combined discount for these bundles, so get in touch to find out how we can help you build an outstanding website, and start leveling up your SEO from day one!

Still have questions?